How to create the perfect landing page for your PPC campaign
I’ve said it before and I’ll say it again – without a well-optimised landing page, your PPC campaign is doomed. What things do you need to do to create the perfect landing page for a PPC campaign? 1. Strip out unnecessary distractions You’re paying for every visitor who clicks on your ad, so you’d better…
How To Improve Your Adwords ROI Without Even Touching Your Campaign
Sometimes too much focus is placed on working within an Adwords campaign to make improvements to your ROI. Split testing ads, adding keywords, adding negative keywords, altering bids, changing your campaign settings – they can all help, but there’s an even better way to improve your conversion rate without touching your Adwords account. The way…
How Google Are Killing Negative Keywords (and why it’s not surprising)
I take a week off work, and I return to news of Google’s latest major change to their Adwords PPC platform. Having used Adwords for over a decade I’m used to regular, major changes. The last one was Enhanced Campaigns, which killed off the lucrative opportunity to run mobile-only ads on Adwords using a website…
An Example of a Great Remarketing Ad
I don’t generally advise my clients to use remarketing. My theory is this: if you can’t get the customer to convert the first time, work on your website to improve the conversion rate rather than paying Google some more money to get them back again. But today I saw a remarketing ad aimed squarely at…
How To Make Any PPC Campaign Profitable
PPC is not rocket science. Some believe that PPC is only for data geeks. It’s not. So why do so many businesses get PPC so wrong? It’s usually because they either don’t understand the basics of PPC and they’ve thrown up a campaign in double quick time in order to boost their lead volume or sales.…
10 Companies Getting Google Adwords So Wrong – on the same page!!!
A question this PPC consultant gets asked a lot is ‘how much money can you save us?’ Google Adwords is not cheap, and many companies rack up thousands a month trying to use it to deliver high quality, targeted traffic to their website. For a small to medium-sized business, minimising wastage and saving money is…
How Large Companies Love to Waste Money on PPC!
As a PPC consultant for mainly small to medium sized businesses I have to keep a close eye on campaigns to ensure that no money is being wasted. Nothing irks me more than companies throwing money down the drain with PPC (or into Google’s coffers), yet I see examples of it every day. And for…
How to succeed at PPC in the most competitive niche
Some of the prices per click in the most competitive niches on Google, i.e. finance and insurance, are staggering. You can be paying $30-40 PER CLICK, regardless of whether that person goes on to make an online application. Unchecked, you could rack up thousands of dollars per day in wasted click costs. The vast majority…
Google wasting their own money on PPC!
So, I did a search for ‘Google Play’ earlier as I wanted to check the sales of one of my apps. I feel that their new ad format further blurs the distinction between paid and natural results, and I accidentally clicked on the paid ad at the top of the page. Accidental clicks are a…