How Large Companies Love to Waste Money on PPC!
As a PPC consultant for mainly small to medium sized businesses I have to keep a close eye on campaigns to ensure that no money is being wasted. Nothing irks me more than companies throwing money down the drain with PPC (or into Google’s coffers), yet I see examples of it every day. And for…
How to succeed at PPC in the most competitive niche
Some of the prices per click in the most competitive niches on Google, i.e. finance and insurance, are staggering. You can be paying $30-40 PER CLICK, regardless of whether that person goes on to make an online application. Unchecked, you could rack up thousands of dollars per day in wasted click costs. The vast majority…
Google wasting their own money on PPC!
So, I did a search for ‘Google Play’ earlier as I wanted to check the sales of one of my apps. I feel that their new ad format further blurs the distinction between paid and natural results, and I accidentally clicked on the paid ad at the top of the page. Accidental clicks are a…
How to use the Winter Olympics to improve your PPC campaign
If you’ve been hiding under a rock for the last week or so you may not be aware that the 2014 Winter Olympics are underway in Sochi, Russia. For those of us with televisions, coverage of these games is virtually inescapable. I love the Winter Olympics – being a keen ski-er, watching the downhill skiing…
Proof you can’t trust Google Adwords’ location settings
Are your location settings on Google Adwords losing you serious money? It’s quite possible. I just did a search for ‘plumber’. Here’s what I saw: Now this would be really useful if I lived in Waterlooville, and not 2 hours’ drive away in Somerset…. So what’s the solution? Target by location, because in many…
3 reasons why you should do PPC instead of SEO
Should you concentrate your time and money on pay per click marketing or search engine optimisation? This is a question many small businesses have to answer. I believe that PPC is a much better investment in terms of time and money, and here’s why: 1. Faster results from PPC It’s possible to decide to…
How to ensure your PPC campaign succeeds
PPC campaigns are very quick to set up. You can be earning money within a day or two. In order for a PPC campaign to truly succeed though, you need to look closely at your GOALS. These should be to provide a long-term, low maintenance income source for either you or your clients. You can…
PPC Managers – How to use your knowledge of PPC to make passive income
Calling all PPC managers! Are you happy trawling through keyword spreadsheets all day? Ok maybe you are, but you probably feel that your skills should be earning you a bit more money. It’s not that difficult, and I’m going to briefly tell you how to do this. You have a huge head start here as…
10 Lessons I’ve Learnt From 10 Years of PPC
by Michael Madew I was introduced to pay per click marketing in late 2003. I staggered out of University with a degree in History and absolutely no idea of what I wanted to do with my life, except some vague ambition to be a sports journalist. A few failed interviews later and I found…
3 Reasons To Switch Off Google Display Network
Google Display Network is a hotly-debated topic among PPC experts. I received a bit of a backlash on the #ppcchat Twitter hashtag last week when I suggested that the GDN was a waste of money. The problem is that in 140 characters you can’t say all you want to say, and maybe my post was…