Why You Simply MUST Attend @HeroConf London This October

When Hanapin Marketing announced that they were bringing the hugely successful HeroConf PPC conference to the UK in 2015, I was delighted. It’s the only all-PPC conference in the UK and as such represents an amazing opportunity to learn from and network with some of the brightest minds in the PPC industry. Here are some…

Continue Reading →

WARNING – what Bing Ads don’t tell you about importing Adwords campaigns…

It’s about as easy to import a Google Adwords campaign into Bing Ads as it is to set up a new Google Adwords account. And that should be enough to set off warning bells… Fair play to the guys at Bing who have clearly spent a lot of time and money making it as easy…

Continue Reading →

3 Ways to Save Money Instantly on Google Adwords

Here are the best ways to save money on your Adwords campaign. Why would you want to do this? Because it frees up more budget for your best-converting keywords, making you more money. And who doesn’t want to save money anyway?   1. Check your device settings By default, when you set up a new…

Continue Reading →

Should I hire an Adwords consultant?

Adwords is increasingly difficult. Recent changes such as the introduction of Google Adwords Express have made it easier to get started with Google Adwords, but far more difficult to make Adwords work. This is because if you sign up to Adwords Express you lose a lot of control over your campaign. It is this control,…

Continue Reading →

10 Reasons Not To Write a List Article Like This One

You know the ones – spammy marketing articles with titles like ’10 Signs You Are Getting Content Marketing Wrong’ or ’10 Signs You Are Getting Content Marketing Right’. I’ve been guilty of this kind of crap myself, but it has definitely become one of life’s major annoyances. Here are 10 reasons you should not write…

Continue Reading →

Finding Adwords Too Expensive? Here’s how to cut the costs right now

Many small businesses complain to me that Adwords is simply too expensive now, that the larger companies are dominating the high volume keywords and leaving the rest to fight for costly scraps. As someone who has spent a decade using Adwords on a daily basis, I can attest to this – the costs have certainly…

Continue Reading →

Help With Adwords

So you’ve Googled ‘Help with Adwords’ because you simply can’t seem to make it work, no matter what you do. You are burning through your modest daily budget with absolutely nothing to show for it. What is going on, and more importantly how can you turn it round? Adwords is used by many businesses as…

Continue Reading →

I’ve spent over $1 million on Google Adwords – 10 lessons I learned

I have managed multiple millions of dollars of Adwords spend over my career, but the stat that makes me most proud is that I have spent over $1 million of my own money, as a self-employed entrepreneur, on Google Adwords. Here’s a screenshot of my Adwords account: £714,312.50 is, at today’s exchange rate, $1,089,480.14. As…

Continue Reading →

Why Adwords is still the King of Lead Generation

There’s no getting away from it – Google Adwords is the best source of leads for your business. Ignore the hype about Social Media, because this could lose you a lot of money very quickly. There’s no doubt that social media advertising is cheaper than Adwords, but cheap traffic is not what your business needs. What…

Continue Reading →

5 Uncomfortable Truths about PPC

If you’re reading this you’re probably either working in the PPC industry, or you’re struggling to make your PPC campaigns work for your small or medium-sized business. You may be scratching your head wondering what you have to do to ‘get it right’ and start seeing positive results. PPC may have been pitched to you…

Continue Reading →

Page 1 of 5