Why you need to ditch responsive design for your Adwords campaign

Most companies think that they have already ‘gone mobile’. In other words, they have a site that looks OK when viewed from a smartphone. These days responsive design is the route most business owners go down when creating their mobile-friendly website. But if they’re spending money on Google Adwords, ‘mobile-friendly’ is probably costing them money……

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Amazon’s horrendous Google Adwords mistake

You would expect a company like Amazon to have their PPC campaigns nailed down – that is, 100% efficient and free of mistakes that could be costing them money. Goodness only  knows how much they spend on Adwords in the UK alone – as a conservative guess I would say £1m per month. But it…

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How to persuade HALF of your Adwords visitors to complete an enquiry

Most companies are happy if just 1 in 10 visitors converts into an application for their service. Adwords is very expensive, particularly in niches like finance and insurance. So what if you could make changes which meant that almost half your paid-for visitors were completing an application form on your website? That would lead to…

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Sample PPC Questionnaire for New Clients

So you’ve managed to secure yourself a new PPC client. One of the first things you need to do is gather as much information as you can about the client’s business, their aims and objectives, budget and competitors. I’m not one for bombarding a client with 50 questions, as much of what you need to…

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How Lawyers & Solicitors Can Profit From Google Adwords

As a firm of lawyers or solicitors, you have probably used or are still using Google Adwords and other PPC platforms to generate enquiries for your services. Legal fees can be high, which means the right type of enquiry can be very valuable, which means you can afford to set your maximum cost per click fairly…

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Why PPC Simply Does Not Work

There has been a flurry of articles recently about how PPC does not work. As someone who has earned a full-time income (often with part-time hours) from Google Adwords over the past decade, I thought I had better jump on this bandwagon. Here are some great reasons why PPC doesn’t work. Don’t do it, because…

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The Fastest Way to Get New PPC Clients

As a PPC consultant or agency, the most important job when starting out is to attract new clients. This can be tricky. Why? Approach big companies and they’ll tell you that their PPC is managed by somebody else, or that they have an in-house team. They may be doing a terrible job, but the problem…

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Do you need a dedicated Adwords account manager?

Once you hit a certain level of spend with Google Adwords you are given a dedicated account manager. Many agencies use their access to one as a selling point for their PPC management services. But is a dedicated Adwords account manager really necessary? I would argue that it isn’t, for the following reasons: 1) Google’s…

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How I Used Google Adwords to Make $150,000 With Very Little Work

I have a love/hate relationship with Google. They are a fantastic company, but sometimes I feel that they have too much of a monopoly on paid search, and they are very ruthless when it comes to making sweeping changes – these changes can destroy small businesses in one fell swoop. However, since I was laid…

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Google Announce Changes to Adwords Policy

There’s nothing like an email titled ‘Important Update: Changes to Adwords policies are coming soon’ to make you spit your coffee all over your laptop. That’s what happened 3 minutes ago. Now that I’ve wiped the keyboard down, I thought I would write a blog post to reassure you all that the world is not…

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