Why you definitely need a PPC consultant

It all seems so easy at first – grab a free Adwords voucher, follow the simple Google instructions to have your ads up and running, generating traffic to your website in minutes… Then your voucher runs out and you haven’t made any sales. What do you do next? Abandon PPC altogether? Run to an SEO…

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Google Adwords Success for Small Business – a quick ‘How to’

Google Adwords can be extremely daunting for a small business. As a small business owner, you may have the following questions: – How can I make sure costs don’t spiral out of control? – How am I going to find the time to run a successful Google Adwords campaign? – Where do I learn what…

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How Startups Can Use Google Adwords To Kick-Start Their Business

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As a new Startup, one of the first things you want to do is build a brilliant website through which to pitch and sell your product or service. But once you’ve got the website up and running, you need traffic. Press releases and PR can be great initially, but what happens when the initial hype…

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How To Get 1,000 Retweets Without Spending Any Money

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Like most people in online marketing, I run more than one Twitter account. One of them is a soccer-related account with around 3,500 followers. Recently I tweeted something which currently has over 1,300 retweets and a few hundred favourites. I’ve come close to the 1k mark before with several tweets that have hit 8-900, and…

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Why Google Adwords Is Better Than Facebook

Have you ever wondered which is the better place to spend your online advertising budget, Adwords or Facebook? From someone who has tried both extensively, I can tell you that Adwords is a far better place for your money. Here’s why:   People are actively searching for your product on Google Why do people go…

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How to create the perfect landing page for your PPC campaign

I’ve said it before and I’ll say it again – without a well-optimised landing page, your PPC campaign is doomed. What things do you need to do to create the perfect landing page for a PPC campaign? 1. Strip out unnecessary distractions You’re paying for every visitor who clicks on your ad, so you’d better…

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What Can Game of Thrones Teach Us About PPC?

Nothing.

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How To Improve Your Adwords ROI Without Even Touching Your Campaign

Sometimes too much focus is placed on working within an Adwords campaign to make improvements to your ROI. Split testing ads, adding keywords, adding negative keywords, altering bids, changing your campaign settings – they can all help, but there’s an even better way to improve your conversion rate without touching your Adwords account. The way…

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How Google Are Killing Negative Keywords (and why it’s not surprising)

I take a week off work, and I return to news of Google’s latest major change to their Adwords PPC platform. Having used Adwords for over a decade I’m used to regular, major changes. The last one was Enhanced Campaigns, which killed off the lucrative opportunity to run mobile-only ads on Adwords using a website…

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An Example of a Great Remarketing Ad

I don’t generally advise my clients to use remarketing. My theory is this: if you can’t get the customer to convert the first time, work on your website to improve the conversion rate rather than paying Google some more money to get them back again. But today I saw a remarketing ad aimed squarely at…

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