10 Lessons I’ve Learnt From 10 Years of PPC

  by Michael Madew I was introduced to pay per click marketing in late 2003. I staggered out of University with a degree in History and absolutely no idea of what I wanted to do with my life, except some vague ambition to be a sports journalist. A few failed interviews later and I found…

Continue Reading →

3 Reasons To Switch Off Google Display Network

Google Display Network is a hotly-debated topic among PPC experts. I received a bit of a backlash on the #ppcchat Twitter hashtag last week when I suggested that the GDN was a waste of money. The problem is that in 140 characters you can’t say all you want to say, and maybe my post was…

Continue Reading →

5 Quick PPC Wins (30 second read)

Time is precious, so let’s jump straight in with these 5 quick PPC wins. If you like this article, please share it! 1) Include your keyword in your ad copy as much as possible This is why it’s good to break down your keyword list into as many separate ad groups as possible, so you…

Continue Reading →

Don’t Waste Your Life on PPC

PPC is boring as hell. There, someone in the industry has finally said it. Anyone who has pored over the Adwords interface at stupid o’clock, trying to figure out why Google has reduced (or increased) your quality score for no apparent reason will probably agree with me. It is my firm belief that anyone who…

Continue Reading →

5 Easy Steps to Adwords Success

by Michael Madew So you’ve received a letter with the enticing offer of $100 free Adwords credit but you simply don’t know where to start? Or you have an Adwords campaign but it’s not making you any money? The first thing you need to ask yourself is this – am I getting the basics right?…

Continue Reading →

Is PPC an Art or a Science?

by Michael Madew At first glance of an Adwords PPC campaign you would be forgiven for thinking that PPC is a science rather than an art. You’d only be partially correct though. Pay per click marketing is every bit as much an art as a science – even more so in my opinion. That there…

Continue Reading →

What is Intelligent PPC?

by Michael Madew Intelligent PPC is a new pay per click marketing website designed to help you profit from your PPC campaigns. It has been created by Michael Madew, a PPC expert with over 10 years experience of running very profitable and time efficient PPC campaigns. You do not need a lot of time, or…

Continue Reading →

Page 5 of 5