About
Intelligent PPC is based on the simple concept of smarter paid search ad management principles. You don’t need automated management tools, but you do need research. You don’t need high-dollar management firms but you do need a solid understanding of the rules of the game.
The simple fact is no one but the people who take the certification tests ever read half of the guidelines and best practices for paid ad systems. That’s why the search engines make so much money on PPC. The systems are not really designed against the advertiser, but they are designed so that if you don’t pay attention and do things right, you lose, they win. You throw money at a big name and then wonder why you never see these magical sales increases that are supposed to happen.
It’s not that Google hates you. It’s just a complicated game. If you don’t know the rules, you can’t make any headway.
We can help. By explaining what goes on behind the curtain and showing you how to find out and keep up with it, not only can we work together to improve your paid ad accounts, but we can teach you how to manage your own account and free you from the monthly fees associated with outside management firms, and help translate the “rulebook” that governs paid search engine advertising
