How To Make Any PPC Campaign Profitable

PPC is not rocket science. Some believe that PPC is only for data geeks. It’s not. So why do so many businesses get PPC so wrong? It’s usually because they either don’t understand the basics of PPC and they’ve thrown up a campaign in double quick time in order to boost their lead volume or sales.…

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10 Companies Getting Google Adwords So Wrong – on the same page!!!

A question this PPC consultant gets asked a lot is ‘how much money can you save us?’ Google Adwords is not cheap, and many companies rack up thousands a month trying to use it to deliver high quality, targeted traffic to their website. For a small to medium-sized business, minimising wastage and saving money is…

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How Large Companies Love to Waste Money on PPC!

As a PPC consultant for mainly small to medium sized businesses I have to keep a close eye on campaigns to ensure that no money is being wasted. Nothing irks me more than companies throwing money down the drain with PPC (or into Google’s coffers), yet I see examples of it every day. And for…

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How to succeed at PPC in the most competitive niche

Some of the prices per click in the most competitive niches on Google, i.e. finance and insurance, are staggering. You can be paying $30-40 PER CLICK, regardless of whether that person goes on to make an online application. Unchecked, you could rack up thousands of dollars per day in wasted click costs. The vast majority…

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Google wasting their own money on PPC!

So, I did a search for ‘Google Play’ earlier as I wanted to check the sales of one of my apps. I feel that their new ad format further blurs the distinction between paid and natural results, and I accidentally clicked on the paid ad at the top of the page. Accidental clicks are a…

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How to use the Winter Olympics to improve your PPC campaign

If you’ve been hiding under a rock for the last week or so you may not be aware that the 2014 Winter Olympics are underway in Sochi, Russia. For those of us with televisions, coverage of these games is virtually inescapable. I love the Winter Olympics – being a keen ski-er, watching the downhill skiing…

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Proof you can’t trust Google Adwords’ location settings

Are your location settings on Google Adwords losing you serious money? It’s quite possible. I just did a search for ‘plumber’. Here’s what I saw:   Now this would be really useful if I lived in Waterlooville, and not 2 hours’ drive away in Somerset…. So what’s the solution? Target by location, because in many…

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3 reasons why you should do PPC instead of SEO

Should you concentrate your time and money on pay per click marketing or search engine optimisation? This is a question many small businesses have to answer. I believe that PPC is a much better investment in terms of time and money, and here’s why:   1. Faster results from PPC It’s possible to decide to…

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How to ensure your PPC campaign succeeds

PPC campaigns are very quick to set up. You can be earning money within a day or two. In order for a PPC campaign to truly succeed though, you need to look closely at your GOALS. These should be to provide a long-term, low maintenance income source for either you or your clients. You can…

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PPC Managers – How to use your knowledge of PPC to make passive income

Calling all PPC managers! Are you happy trawling through keyword spreadsheets all day? Ok maybe you are, but you probably feel that your skills should be earning you a bit more money. It’s not that difficult, and I’m going to briefly tell you how to do this. You have a huge head start here as…

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