Why Google Adwords Is Better Than Facebook

Have you ever wondered which is the better place to spend your online advertising budget, Adwords or Facebook? From someone who has tried both extensively, I can tell you that Adwords is a far better place for your money. Here’s why:


People are actively searching for your product on Google

Why do people go on Facebook? Usually it’s to have a moan about something, post a picture of their recent holiday or just catch up with what their friends are doing. They are not visiting Facebook with the sole purpose of making some kind of purchase. So your Facebook Ad could be really highly targeted, but if that person is not in a buying mood then they simply aren’t going to convert, even though they might cost you money by clicking on your ad.

With Google it’s very different. Someone who sees your ad has actively searched for the keyword you want to appear for. So you can choose to only show your ad to people who search for ‘I want to buy a cordless drill’. Pretty targeted, and your potential customer is likely to convert given that they’ve actively searched for the product you are supplying.

Facebook gurus will counter this by saying that Facebook clicks are much cheaper than Adwords clicks. This is generally true, but you’re not interested in clicks, you’re interested in CONVERSIONS and SALES. ROI should be your main focus. Facebook can spread awareness but it can’t compete with Adwords for targeted traffic that converts.


Google has massive volume of traffic available

It’s up to you which keywords you appear for, but nobody can doubt the volume of traffic Google Adwords can provide for your business. Facebook is also huge, but as we’ve mentioned it can’t compete with Adwords for volume of converting traffic.


Adwords has a wealth of targeting options

It’s the keyword targeting that places Adwords above Facebook. Facebook offers very high levels of targeting via demographics and interests, but Adwords allows you to target via most of these AND via what is being searched for. It’s also not as intrusive as Facebook (assuming you don’t use the display network) – your ad blends into the search results rather than popping up unannounced as a sponsored post in your newsfeed, making you wonder whether Facebook hold too much information about your hobbies and interests.


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About The Author

Michael Madew

PPC expert with over 10 years' experience in creating and managing highly profitable PPC campaigns on Google Adwords, Bing Ads and other paid search platforms.

1 Comment

  • Brendan

    Reply Reply May 23, 2014

    Hi Michael,

    I think it depends on the product. If it is a physical product I agree adwords is much better. But if you are promoting an information product for someone else I’ve found that Facebook gives me a better ROI.

    Great article!

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