How Startups Can Use Google Adwords To Kick-Start Their Business

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As a new Startup, one of the first things you want to do is build a brilliant website through which to pitch and sell your product or service. But once you’ve got the website up and running, you need traffic. Press releases and PR can be great initially, but what happens when the initial hype wears off? SEO is not going to be easy as you’re a new company, a new website. Producing regular, fresh, unique content takes time and effort. Results from Social Media are a mixed bag, and it takes time to build a following.

By far the best way to increase your exposure and get more sales as a startup is by using some of your budget on a highly targeted Google Adwords campaign.

So how can startups use Google Adwords to take them to the next level?


1. You can have a campaign up and running in minutes

Your fresh new idea is not going to be fresh for long. If it’s a good idea that has the potential for success, competitors will be jumping on the bandwagon as we speak. You need to grab market share very quickly, and Google Adwords is one of the best ways to do this. An SEO campaign by comparison is going to take months before you start to see results, and even then results are not guaranteed – who’s to say Google won’t release a major algorithm change just as you’re making progress?

A Google Adwords campaign can be up and running very quickly. Start with a small handful of keywords and adgroups with highly targeted ads, and only serve to people in your target market. Using this tactic you will find that sales and enquiries roll in very quickly.


2. You can gain valuable insights about your customers

Google kicked up a bit of a storm last September when they decided to withhold search data, meaning that instead of publishers being able to see which keyword or phrase a visitor had typed in to get to their website, they now see ‘not provided’. Although Google extended this to paid search recently, it’s still possible to see which queries customers have typed in before they click your ad. Not only does this help you build your negative keyword list, saving you money by cutting wastage from your Adwords campaign – it also helps you gain valuable insight into what your customers are searching for. Valuable insight that may be used to better tailor your product, or adjust your targeting.


3. You can keep a close eye on your costs

The beauty of Adwords over traditional forms of advertising such as glossy magazine ads, billboards, radio, TV and even online banner ads, is that you can track your cost per conversion right down to keyword level. You’ll quickly learn which the most cost-effective keywords are, and focus your Adwords budget accordingly. Every startup knows that in order to be successful you need to keep a close eye on costs, and Google Adwords conversion tracking allows you to do exactly that.


4. You can use Google Adwords to make fast cash

Let’s say your average customer is worth $50. Adwords allows you to start generating customers today, and as long as you can bring them in under $50, you’re laughing all the way to the bank. It’s a great way to generate early profits for your fledgling business, which will attract the attention of potential investors. All the while, you’re increasing exposure for your new brand by serving ads to highly targeted keywords in your niche. It’s a win-win situation.


5. It’s not going to take too much of your time

As a startup owner you have a million and one things to do and not enough hours in the day. Using Google Adwords to generate business may seem very tempting to you, especially after reading this article, but you may see it as something you simply don’t have time to manage. The good news is that there are plenty of Adwords experts around who will either manage your campaign for you (usually in return for a percentage of your monthly spend), or will offer you consultancy services. Either option is preferable to letting Google set up a campaign for you, as this tactic is a sure-fire way to quickly burn through your budget.

I hope this article was useful. If you want to find out how I can help you use Google Adwords to kick-start your Startup, get in touch with me today

About The Author

Michael Madew

PPC expert with over 10 years' experience in creating and managing highly profitable PPC campaigns on Google Adwords, Bing Ads and other paid search platforms.

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