When Hanapin Marketing announced that they were bringing the hugely successful HeroConf PPC conference to the UK in 2015, I was delighted. It’s the only all-PPC conference in the UK and as such represents an amazing opportunity to learn from and network with some of the brightest minds in the PPC industry. Here are some reasons why you absolutely must attend this conference, which runs from 28-30 October 2015:
1. Mingle with the best in the business
Take a look at the speakers. If you’ve ever followed the #ppcchat hashtag on Twitter (and if not, why not!?) you will recognise many of the key participants and thought-leaders – Larry Kim, Kirk Williams, Jeff Sauer & Brad Geddes to name but a few. Most of these guys are flying in from the States so they will probably be hanging around for the duration of the event, giving you the chance to meet them and ask them any burning questions you may have over a pint at the bar. Great networking is always the most useful aspect of any conference for me.
2. Unprecedented learning opportunity
There is a vast amount of unwieldy information regarding PPC online, where you have to trawl through loads of bad advice just to get to the good stuff, and sometimes the line between good and bad is hard to distinguish. What Hanapin have done with HeroConf is to condense all of the good stuff into a few days of intense learning in an offline environment – the fastest and best way to learn how to run successful PPC campaigns.
3. Just look at some of the topics covered
If you’re in charge of a PPC budget, whether at an agency or in-house, then some of these talks are going to really resonate with you:
- The future of PPC
- Mobile search engine marketing
- How to win with display advertising
- Using Google Analytics to get a deeper understanding of your PPC results
- Quality Score insights from an Ex-Googler
I tend to avoid viewing presentations at conference events, because they are often vague or unrelated to my particular niche (PPC). As you can see, all of the talks at HeroConf are 100% PPC-focused, and as such the conference is worth every penny of the registration fee. The free conferences will charge speakers in the region of £1-2,000 to be given a platform and as a result you get mainly sales pitches. With HeroConf you are paying to hear focused, useful presentations from experts who will not be trying to sell you anything.
4. It may be worth attending for this alone…
Put Wednesday 28 October, 4.15pm into your diary now:
PPC Forum: An Honest Discussion with Bing & Google
Hanapin President Jeff Allen sits down with representatives from Bing and Google to discuss the most relevant issues facing PPC marketers today. Learn about new initiatives and discover how the largest platforms are handling your requests for change. The session will end with Q&A time from the audience.
This session has the potential to be worth the registration fee alone, and it’s sure to create a packed-out conference room.
5. It represents amazing value for money
When you register for HeroConf you get four whole days of unprecedented PPC discussion, learning and networking in London. Also available are workshop passes where you get 1-on-1 help unique to your own PPC accounts. Throw in the food, drinks, parties and freebies and you are getting a massive amount of bang for your buck.
Want to go for even less? Intelligent PPC have teamed up with HeroConf to offer you a 10% discount on your registration. You must hurry because spaces are filling up quickly – click here to register for HeroConf London with a 10% discount by using the code INTELLIGENTPPC10 at the checkout.